International Political Science Review

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in ISI Web of Science
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Marquis, L.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
International Political Science Review, Vol. 28, No. 2, 185-224 (2007)
DOI: 10.1177/0192512107075405

Moderators of Priming Effects: A Theory and Preliminary Evidence from an Experiment on Swiss European Policy

Lionel Marquis

Institute for Political Science, University of Berne, Lerchenweg 36, 3000 Bern 9, Switzerland, marquis{at}ipw.unibe.ch

This article proposes an extended model of how "media priming effects" come about, distinguishing between several mediators and moderators of priming. The model is tested using data from an experiment on Swiss foreign policy in which undergraduate students were provided with different types of biased information about the relationships between Switzerland and the European Union. The empirical analysis suggests that cross-sectional and cross-temporal effects are facilitated by quite different moderators, and that very few variables moderate priming according to both perspectives. In that respect, political knowledge, the level of recall of the experimental message, and awareness of the persuasive intent of the message appear central to the priming mechanism.

Key Words: Experiment • Foreign policy • Moderators • Priming effects • Switzerland


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?